The Programme Making and Special Events (PMSE) industry, the main driver behind professional equipment for the Culture and Creative Industry (CCI), is looking for solutions to the diminishing availability of dedicated spectrum for advanced wireless applications. With the 5th generation mobile networks (5G) on the horizon, future cellular networks are considered as one viable option for wireless communication systems to fulfill the strict requirements of the PMSE scenarios including professional live audio and video production. The requirements from the PMSE industry extend further than the ones commonly considered for the 5G use case Ultra-Reliable Low Latency Communication (URLLC), i.e. latency below 1 ms and high reliability for a single packet transmission. In fact, even though the support of continuous streaming of packets is essential for any media application, the ability to have all devices tightly synchronized and the support of a reliable multicast are additional key requirements that PMSE applications necessitate for seamless operation. Finally, to enable the successful integration of PMSE applications into the 5G ecosystem, a viable business model for the PMSE industry, as a vertical sector within the scope of 5G, is essential.